Accelerating Developer Success Through
Strategic Insight and Successful Outcomes
Get StartedAbout Me
With over three decades of experience leading technology innovation at both startups and enterprise organizations, I help technology vendors and platform teams revolutionize how they build and market products for modern software teams. As the author of Flow Architectures: The Future of Streaming and Event-Driven Integration" (O'Reilly, 2021) and former Principal Technologist for VMware's Tanzu Application Platform, I bring a unique perspective on the evolving landscape of software development and delivery.
What I Deliver
- Strategic Modeling & Analysis: Using advanced techniques like Wardley Mapping, EventStorming, and Promise Theory, I help organizations understand their technology landscape, identify opportunities, and make informed strategic decisions.
- Product Strategy that Resonates: I help you define and position developer-focused products that solve real problems and drive adoption. My track record includes leading platforms that achieved $11M in annual contract value in their first year.
- Modernization Roadmaps: Drawing from my expertise in event-driven architectures and cloud-native technologies, I guide organizations in creating compelling modernization strategies that resonate with developers, architects, and operators.
- Go-to-Market Excellence: Having led global technical sales teams and served as an executive sponsor for multi-million dollar accounts, I help you craft and execute go-to-market strategies that speak directly to technical decision-makers.
Why Work With Me
My career spans the evolution of distributed systems, from traditional enterprise architectures to modern, event-driven platforms. I've consistently been at the forefront of technology trends, recognized as one of the ten most influential people in cloud computing by MIT Technology Review.
Whether you're looking to enhance your developer platform, transition to event-driven architectures, or improve your technical marketing strategy, I provide the expertise and insights to accelerate your success. My approach combines deep technical knowledge with proven strategic methodologies, ensuring your products not only solve critical problems but also resonate with your target audience.
Let's work together to shape the future of developer experiences and drive your technology vision forward.
Strategic Technology Services
Product Strategy & Roadmap Development
Transform your developer-focused product vision into market reality. This service helps technology vendors define, refine, and execute product strategies that resonate with modern software teams.
Go-to-Market Acceleration Program
Bridge the gap between your technical capabilities and market success. This program helps you articulate your value proposition and reach decision-makers effectively.
Technology Modernization Advisory
Guide your organization and clients through the complexities of modernizing application architectures and development practices.
Our Services in Detail
Product Strategy & Roadmap Development
Transform your developer-focused product vision into market reality. This service helps technology vendors define, refine, and execute product strategies that resonate with modern software teams.
What you get:
- Strategic analysis using Wardley Mapping to identify market positioning and evolution
- Collaborative EventStorming sessions to align business goals with technical capabilities
- Promise Theory modeling to understand and optimize system behaviors
- Comprehensive market analysis and positioning strategy
- Developer experience (DevEx) optimization recommendations
- Architectural guidance, especially for event-driven and cloud-native approaches
- Prioritized feature roadmap aligned with market demands
- Metrics framework for measuring developer adoption and success
Using proven methodologies and having led platforms generating $11M+ in first-year revenue, I help you identify and capitalize on market opportunities while solving real developer pain points.
Go-to-Market Acceleration Program
Bridge the gap between your technical capabilities and market success. This program helps you articulate your value proposition and reach decision-makers effectively.
What you get:
- Wardley Mapping workshops to visualize and communicate your strategic positioning
- Technical marketing strategy and content development
- Sales enablement tools and training for technical products
- Executive engagement playbook for enterprise sales
- Custom workshops and presentation materials
- Metrics-driven approach to marketing qualified leads (MQLs)
Drawing from experience leading global technical sales teams and using strategic modeling techniques, I help you craft compelling narratives that resonate with developers, architects, and technical executives.
Technology Modernization Advisory
Guide your organization and clients through the complexities of modernizing application architectures and development practices.
What you get:
- Assessment of current architecture and practices using EventStorming and Promise Theory
- Customized modernization roadmap with Wardley Mapping to guide evolution
- Event-driven architecture transformation strategy
- Developer platform adoption plan
- Kubernetes and cloud-native implementation guidance
- System behavior modeling and optimization using Promise Theory
As the author of 'Flow Architectures' and a recognized cloud computing expert, I provide pragmatic, future-proof modernization strategies that drive real business outcomes, leveraging advanced modeling techniques to ensure success.
Modeling Methodologies
EventStorming
EventStorming is a flexible workshop format for collaborative exploration of complex business domains. It brings together software developers, product owners, and domain experts to create a shared understanding of business processes and system behaviors. Through the use of colored sticky notes representing different types of domain events, commands, and policies, EventStorming helps teams identify bounded contexts, aggregate roots, and potential microservice boundaries in your software architecture.
Wardley Mapping
Wardley Mapping is a strategic planning technique that helps organizations understand their technology landscape and make informed decisions about their evolution. By mapping components of your business and technology stack along axes of visibility and evolution, Wardley Maps reveal dependencies, opportunities for innovation, and potential areas of technical debt. This methodology enables leaders to anticipate market changes, identify strategic patterns, and make more effective decisions about technology investments and architectural choices.
Promise Theory
Promise Theory is a model for understanding and analyzing complex systems through the lens of voluntary cooperation between autonomous agents. Developed by Mark Burgess, it provides a framework for reasoning about system behaviors, scalability, and reliability. By modeling system components as agents that make and keep promises, Promise Theory helps architects and developers design more resilient distributed systems, understand potential failure modes, and create more effective automation strategies. It's particularly valuable in cloud-native and microservices architectures where understanding system dynamics is crucial.